Really Sexy Syndication: Page 3 girls read the feeds

Journalism.co.uk sez:

A Page 3 girl widget for RSS feeds, launched by The Sun on Friday, has beaten previous download figures for Sun apps after only three days, the newspaper has said.

The Keeley Hazell application was built using Adobe Air – a new piece of technology, which allows one widget to be built that will be compatible with both PC and MAC systems.

According to the Sun, here’s what you have to look forward to:

Desktop Keeley from the Sun

Dressed in a stunning range of lingerie, Keeley will be at your beck and call 24/7 and comes armed with all the information you need, whether it’s celeb’s drunken antics, the latest football transfer news or the Page 3 girl of the day.

Don’t try and tell me that this isn’t compelling. Christian Bale could sell a lot of bat-news. And I think, maybe, there could be a non-sexy way to do this too. Who best personifies your RSS feed?

I wonder if I can get Leoben to pose for the Sixth W…

4 thoughts on “Really Sexy Syndication: Page 3 girls read the feeds

  1. At the risk of taking this silly thing too seriously…

    I think this is pretty interesting. Regular folks aren’t using RSS. Feeds are still a tool of the savvy — and there are a lot of people in the world who will use the web, but will never set up Net News Wire.

    This little desktop widget presents syndicated content in a way that a certain demographic of the non-savvy might find *ahem* sexy.

    Sure, it’s an appeal to the lowest common denominator, but I’m not sure that it’s any more tasteless than the celebrity rubbish that’s published in US newspapers every day.

  2. I couldn’t agree with Brian more. There’s something very clever about the Sun’s use of cutting edge technology to create something so seemingly simple. As Brian says it’s bringing RSS to the non-RSS user and by using Adobe Air is (hopefully) removing any other tech problems that an average reader might come across.

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