Author, superhero and uber-blogger Cory Docrorow says that to succeed today, artists must exploit every possible outlet for the reproduction of their work.
Mammals worry about what happens to each and every one of their offspring, but dandelions only care that every crack in every sidewalk has dandelions growing out of it. The former is a good strategy for situations in which reproduction is expensive, but the latter works best when reproduction is practically free — as on the Internet.
I like this a lot. How do you think journalists can spread their seeds?