Three reasons the new Tribune tabloid should be free, a twitter serial (republished in blog form)

The Tribune announced this week that they will begin printing the fat Chicago daily as a tabloid! Huzzah!

The Tribune’s move, replacing its broadsheet edition with the tabloid version at the retail level, is an aggressive bet that a switch in size will improve sales. There are no plans to make the tabloid-sized edition available for home delivery

I thought today’s tweets on the topic might be good to republish.

Brian Boyer
brianboyer Three reasons the new Tribune tabloid (http://bit.ly/qLN3) should be free, a twitter serial. Bring on the haters
Brian Boyer
brianboyer 1 If the paper is free, I pick it up. (Even the Red Eye, which runs 1/3 celebritrash, not including sports, neither of which I care for.)
Brian Boyer
brianboyer 2 On a tabloid page, I notice (and occasionally read!) the ads. On a broadsheet, they’re just annoying blocks to reading.
Brian Boyer
brianboyer 3 TribCo’s current gratis daily is crap. A proper paper would bring a new age of enlightenment in Chicago. Embiggen, Obama, Olympics.
Brian Boyer
brianboyer = $$$ from more effective ads shown to a larger audience, plus an improved, vital brand, loved by a better-informed populace. You dig?

Am I nuts? Riding the train this morning, I saw a lot of glossy-eyed folks reading the Red Eye, and a few diligent readers struggling with the crowd and the fatty broadsheet.